11/13/2023 0 Comments Creative wordmark logos![]() What does your wordmark logo design process look like? Keep it simple and memorable to make it stand out. Also, don’t try to over-complicate the design. Since a wordmark is text-based, the most important factor to keep in mind while designing these logos is readability. Any tips for designers interested in exploring wordmark logo design? In order to take advantage of these visual associations when it comes to choosing the right typeface, it is very important to understand your target audience. Just like colors, every typeface is associated with an adjective. A good wordmark for me is beautiful to look at, memorable, and useable within various display options. A long company name could become overly complicated quick, resulting in an unprofessional appearance. Wordmark logos work best when the business name is short and distinctive, and sticks in the mind of potential customers. What are the best use cases for a wordmark logo? Because of their simplicity, wordmark logos are easy for customers to understand. Using a wordmark is a good decision if you have a new business and the name of the business needs to get out there. Why design a wordmark logo as opposed to using graphics?īoth types of logos have their own advantages, and the choice between a wordmark or brandmark is subjective and relative to what the business wants to portray. Some well-known iconic wordmarks are for example Coca-Cola, Google, and SONY. There are a lot of different type-styles used for wordmarks - the most common being script, sans-serif, and serif. What is a wordmark logo?Ī wordmark or logotype is, in essence, the name of a brand designed with the use of unique typography. Paul here - I’m a type designer and lettering artist from the Netherlands with a passion for not only beautiful but also usable wordmarks. There is nothing cooler than a new logo, right?!Ĭurrently accepting new projects, get in touch via if you are interested in working together. Started in 2012 as a little side hobby it soon became a full-time business working for clients all around the world.Īll the different stories from all the passionate people I meet along the way is what keeps sparkling the excitement in what I do everyday. My passion is the craft of custom logotype, logo-mark and lettering designs that are consistent, useable and beautiful. The artwork here is custom made generative art, created by manipulating source images with Javascript in Processing app.Paul von Excite I'm a professional logo designer from Amsterdam with 10+ years of experience specialized in type & lettering, working with clients from all over the world. We help each other to fill in the gaps, to reach acceptance, and we move forward together, imperfect though we may be. I wanted to say that we all have something missing, and in this we share a deeper solidarity, one we find reflected in others. In the end, we returned to the first symbol I created: the incomplete circle.Ī wholeness that is missing, the symbol represents the struggle we have to find ourselves in the world and to understand ourselves. ![]() We considered over 70 symbols and logomarks. Disenchanted with the mainstream electronic music scene, this artist with worldwide exposure wanted to go deeper, to produce a more authentic music and experience, centred around universal themes that touch us all. "Justlikeu" is a new project for an artist and producer of electronic music. Primary mark for Justlikeu electronic music project I stopped work.įuturistic and foreboding, this icon, with horns and a peculiar gait, is the lynchpin around which CAYN can build an aesthetic landscape that can stand alongside any artistic brand in his field. Derived from that, I started to play with the letters. He continues to haunt our primordial imaginaries as the bridge between Hell and man. Some mystical schools posit that Eve bore Cain from Satan.Ĭonsigned to Hell, Cain instructs the legion of demons. Condemned by God, he lived as a wanderer for seven centuries before the stone house he built collapsed on his head. ![]() The first son of Eve, Cain murdered his brother Abel with a stone in an act of envy. I was attracted by the scale of Cain's significance the responsibility for earthly evil placed at his feet. His name derives from the Biblical figure Cain. Primordial mark for techno producer and DJ CAYNĬAYN is a DJ and techno producer focused on dark and gritty sound. ![]()
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